Let’s be honest: it’s not really about the drink. It’s about the feeling. You stand there, freezing your nose off, looking at that huge, illuminated vehicle, and you just feel lighter. The stress of the year starts to melt away. You might even see a dad doing a terrible dance to “Holidays Are Coming.”
And you know what? You’ll probably do that dance too. I did. I won’t apologize for it. The truck has a power over us, and I am perfectly fine with that.