Boots Advantage Card for over 60S

Boots Advantage Card for over 60S

Boots Advantage Card for over 60Sにまつわる興味深い視点を詳しく紐解きます。

If you’re teetering on the edge of 60, mark your birthday in red pen. The day you blow out the candles, go straight to Boots and get this card. It’s a rite of passage, right up there with senior railcards and suddenly caring about your blood pressure.

And if you’re already over 60 and haven’t switched? You’ve been leaving money on the counter. Actual money—in the form of points you can spend on anything. Even chocolate. Especially chocolate.

You don’t need to be a savvy shopper. You don’t need a spreadsheet. You just need to say, “Oh, I’ll use my card,” and let the little screen do the maths.

前田 葵
著者

前田 葵

マーケティングと消費者心理のトレンドを分析し、現代のヒット商品の背景を読み解きます。