Look, you can order from a dozen roasters with pristine websites and zero towel evidence. But will their beans be roasted by a guy who uses a Scott Shop Towel as a pot holder? Probably not.
Craftsman Cliff Roasters is the sober (or slightly tipsy) truth of coffee culture. They’re not trying to impress you with a sterile presentation. They’re trying to get a drink into your hand, and if that means a stray paper towel fluffs across your screen, so be it.
So next time you’re browsing their site, don’t squint at the bean notes or the brewing guide. Look at the crinkled, stained, half-used paper towel in the corner. That’s the real Origin Story. And it’s delicious.
