Here’s a funny detail. The BBC owns the character of Mr. Tumble. Justin is an employee, but he is also the creator. So, he gets paid for the performance and the concept.
We don’t know exactly how his contract works. But industry insiders say a creator-performer on a hit CBeebies show can bank £200,000 to £500,000 per year. Add in royalties, and you’re looking at a solid seven-figure career.
He also earns from DVD sales. Before streaming, parents bought DVDs to calm crying babies. Mr. Tumble was the ultimate digital babysitter. And Justin got paid for every single repair of that red spot.
The Tumble Toy Empire
Walk into any UK toy shop. You will see Mr. Tumble plush dolls, puzzles, and talking figures. Each of those toys has a licensing fee attached.
That fee goes straight to Justin (and his team). The demand for these toys is insatiable. Toddlers are the most loyal, relentless consumers on earth. They don't ask for a raise; they just ask for more Tumble.
One popular toy is the “Mr. Tumble Talking Doll.” It says all his catchphrases. Imagine getting paid a royalty every time a doll says “Good morning!”. That is a beautiful, strange life.
