First off, Rowse Honey is one of the biggest honey brands in the UK, and they’ve built a reputation on being “pure.” Their jars scream “from hive to home” like it’s a romantic comedy. But here’s the thing: most honey, including Rowse, is still sugar—fancy, expensive sugar with a better PR team.
Don’t get me wrong, it’s better than refined white sugar because it has trace vitamins and antioxidants. But if you’re drizzling it on your porridge thinking you’re making a health shake, you’re kinda fooling yourself. It’s still a sweetener, my friend, just with a slightly more sophisticated vibe.
What’s Actually Inside That Jar?
Rowse claims their honey is filtered and pasteurized, which means it’s silky smooth and won’t crystallize too fast. That’s great for Instagram-worthy toast, but pasteurization does kill some of the natural enzymes and probiotics. Spoiler alert: raw honey has those good guys; Rowse’s standard stuff, not so much.
They do offer a “Raw” range, which is less processed, but it costs about as much as a small car. If you’re buying the regular squeeze bottle, you’re getting a clean, safe, but nutritionally stripped-down product. Still better than high-fructose corn syrup? Abso-freaking-lutely. But let’s not crown it a superfood just yet.
