The magic hasn’t worn off. The modern versions are sleeker, but the soul is the same. They still claim to “knock out the fat”—a phrase that became a cultural punchline.
George Foreman himself is now in his 70s. But his name is immortalized on a countertop appliance. It’s a weird, wonderful piece of branding history.
He didn’t just endorse it; he owned it. Foreman made over $200 million from this thing. That’s more than he made from knocking out Joe Frazier.
Why Do We Still Care?
Because it’s hilarious. Remember the catchphrase? “Lean, mean, fat-reducing grilling machine.” It sounds like a cargo cult slogan.
People actually timed their dinners around the 10-minute “set it and forget it” promise. And yes, cleaning it was a nightmare. The non-stick coating peeled off like a sunburned serpent.
But we forgive it. Why? Because it made perfectly okay burgers at 3 AM. And it gave us those iconic grill marks—even on a PB&J if you were crazy enough.
