Let me paint you a picture. It’s a rainy Saturday, I’m juggling a coffee, a toddler, and a return of a mysteriously shrinking jumper. I pull up the John Lewis directory on my phone, and—bam—it shows me the exact floor, the closest loo, and even a pop-up saying, “We have free nappy-changing kits at Customer Service.” I almost cried with gratitude. (Okay, I did cry a little. The coffee was still hot, though.)
The directory saved my sanity that day. And it’s not just a digital list; the physical signs in the store are color-coded and have icons—a little sofa for furniture, a fork for the café. It’s like a children’s book for adults, but without the annoying cardboard flaps.
Retail Merchandising for John Lewis Partnership - Our Work - RMS
