Next time you’re in Welwyn Garden City, walk to the John Lewis entrance. Don’t buy anything. Just stare at the directory.
Watch the dance of people. See a child point at the “Toy” floor with wide eyes. See a tired shopper locate the “Homeware” section and feel pure relief.
It’s a tiny, boring object that holds the key to a hundred little stories. You’ll leave feeling strangely connected.
And if you’re lucky, you’ll notice the “Returns” desk is right next to the café. Coincidence? Absolutely not. That’s planning.
So raise a cup of that The Place to Eat tea to the humble directory. It’s not just a sign. It’s a guide to a very British adventure in retail.
