Honestly, it’s because everything around us is screaming for our thumb-taps. Your phone buzzes. A digital screen flashes. But this directory? It just sits there, quiet and patient. It doesn’t even need Wi-Fi.
It’s like finding a typewriter in the middle of an Apple Store. You almost want to reach out and spin the discs yourself. And the best part? It actually works. You can read the departments, the floor numbers, and even the café listings, all spelled out in those chunky retro letters.
It’s a little piece of history in a shiny new building
The John Lewis on Newcastle’s Eldon Square is pretty modern, right? Opened in 2002, all glass and escalators. But this directory is a nod to the brand’s 150-year-old legacy. It’s like the store saying, “Hey, we remember the slow days.”
You’ve got to love that contrast. The smooth white walls, the sleek kitchenware, and then this clunky, tactile board. It’s almost rebellious. Imagine if your Spotify playlist came on a cassette tape—that’s the vibe here.
And the letters? They’re a bit crooked sometimes. One ‘S’ might be slightly higher than the ‘H’ next to it. That’s the charm. It’s proof a human had to push those little tabs into place.
John Lewis & Partners
