The 2026 sale promises discounts up to 60% off RRP, but let’s be honest: you’re not just saving money. You’re earning bragging rights. Last year, I saw a grown man literally weep with joy over a discounted “Volcanic” flame-coloured skillet. His wife filmed it. I’m not judging—I almost cried too when I found a Signature round Dutch oven for £99 instead of £280.
But here’s the catch: you need patience and aggression. The most popular items—think deep teal “Marseille” or bright cerise “Cherry”—sell out by 10 a.m. You’ll see people sprinting with trolleys like they’re in a grocery-grab game show. Pro tip: bring a friend to guard your queue spot while you scout the “Seconds” section.
