You’ve seen the crowd. It’s a battle zone.
People push past for the last box of All Butter Shortbread. It’s like a Black Friday sale for butter.
Why the frenzy? Because M&S biscuits are a physics-defying marvel.
They are somehow both luxurious and addictive. You can’t eat just one. It’s a proven fact.
The Geometry of Joy
Have you noticed the shapes? They are not random.
M&S designs them for maximum dipping efficiency. The star shape? Perfect for tea dunking.
The Christmas tree biscuit has secret structural ridges. It won’t crumble in your mug. It’s engineering.
There is a whole team of people whose job is just making biscuits look festive. I am not joking.
