Alright, let’s rip the band-aid off. Today’s U of M game kicks off at 3:30 PM Eastern Time. Unless you live in a different time zone, in which case, do the math before you miss the coin toss. Why is 3:30 PM so special, you ask? Everything.
It’s that magical hour where the morning coffee hangover has worn off, but you’re not quite ready for a dinner break. It’s the prime slot for college football. Think of it as the “golden hour” of sports—the sun is just right, the stadium lights start to glow, and the energy is absolutely perfect.
