Now, step outside. You’re in West Bromwich, which is like the plucky underdog of the West Midlands. People here don’t care about your yoga mat or your oat milk latte. They care about the football club (The Baggies), a good curry, and whether the bus to Birmingham arrives on time. The New Square area itself is a time capsule—a Primark that’s always busy, a Waterstones that’s surprisingly good, and a cinema showing the same blockbuster for three months.
If you’re feeling brave, walk to the iconic "The Hawthorns" stadium—it’s a 15-minute walk that’ll take you past a chippy and a pub called "The Vine." The pub has sticky floors and a jukebox that only plays 80s rock. It’s magnificent. Don’t be surprised if a local asks you, "You from the Premier Inn, pal?" and then gives you directions to the nearest Greggs with perfect accuracy.
The Verdict: Better Than You’d Expect
So, will the Premier Inn West Bromwich Town Centre New Square Hotel be the best hotel you’ve ever stayed in? No. Will it be the worst? Also no. It’s the Goldilocks of budget hotels: not too fancy, not too grotty, just right for a night when you need a bed, a shower, and a curry within walking distance. You’ll leave with a slightly stiff neck from the pillows, a vague regret about the breakfast sausages, and a new appreciation for the phrase "you get what you pay for."
And honestly? You’ll secretly want to come back. Because sometimes, you don’t need a spa or a rooftop bar. Sometimes, you just need a place where the walls are beige, the carpet is clean, and the TV remote is tethered to the bedside table with a chain—just like the old days. Sleep well, you beautiful, average traveller.
