A distinct subculture has developed around Ramen Jiro. Dedicated fans call themselves "Jirorians" and follow the shops with near-religious devotion.
Certain etiquette rules apply at Mita Honten. Keep conversation minimal while eating. Don't linger at your seat after finishing. Don't photograph excessively, especially other customers. The focus should remain on the food and the efficient use of limited space.
The staff maintains a serious, almost stern demeanor. This isn't unfriendliness but rather a reflection of the shop's utilitarian philosophy. They're here to serve food quickly and well, not to provide entertainment or hospitality in the conventional sense.
Some visitors interpret this atmosphere as unwelcoming. Others appreciate the lack of pretense. The shop makes no attempt to cater to trends or broaden its appeal beyond the core concept established decades ago.
