London has always had a “don’t try too hard” energy in its street style. Think back to the Bridgerton ball effect—even the most glamorous nights are about subtle glitter, not blinding rhinestones. Humes’ advice is basically the modern version of that old-school London rule: “Dress for yourself, not for the curb.”
Remember that viral video of a woman wearing a £10,000 watch on the Tube? She wasn’t mugged—she was just the subject of side-eye for three stops. Humes is giving you permission to skip that stress. Your outfit should feel like a hug, not a hostage negotiation.