For context, the last time Nintendo had a major digital sale, meteors were still hitting the Nintendo Switch. They once ran a “Great Deals” promotion that lasted about three days and included exactly three games you already owned. Two weeks is basically an eternity in “Nintendo Time.” That’s long enough for you to download a game, beat it, trade it to your neighbor for a bag of chips, and then buy it again when you miss it. It’s unprecedented, and frankly, a little terrifying.
We’re talking about a company that famously kept Mario Kart 8 Deluxe at full price for seven years. They once sold Breath of the Wild for sixty dollars on a discount—and people cheered. This promotion is so huge that I suspect the President of Nintendo had to sacrifice his favorite Miyamoto bobblehead to a volcano to make it happen. “Release the sales, or the amiibo stock gets it!” he probably screamed.
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Rumors are swirling like a possessed leaf from Animal Crossing. We might see the first-ever discount on The Legend of Zelda: Tears of the Kingdom, which has been holding its value better than a stack of gold bars. Or perhaps—and I’m just spitballing here—they’ll slash the price of Super Mario Odyssey by a whopping 15%. That’s enough to buy a single, sad cup of coffee at Starbucks.
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But let’s dream bigger. Imagine a world where Pikmin 4 drops to twenty dollars. Think of the chaos! People would be throwing their wallets at the eShop. Other companies might call this “a Tuesday,” but for Nintendo, it’s a monumental event. I wouldn’t be shocked if they release a special “Sale Trailer” narrated by a dramatic voice actor: “In a world… where prices … go down … one company … says… maybe.”
Here’s a surprising fact: Nintendo once revealed that their games increase in value over time if they’re physical copies. A used copy of Fire Emblem: Three Houses is considered a retirement investment in some circles. So for them to willingly decrease their own product value for two whole weeks? That’s like a vampire inviting you to check his blood bank during a heatwave. Jump on it.