First up: Alfa Romeo. The sexy, temperamental artist of the family. Fiat has owned them since the 1980s, saving them from bankruptcy. You don’t buy an Alfa—you inherit its drama.
Next: Lancia. Oh, Lancia. Once a rally legend with a cult following. Now? It’s almost a ghost, sold only in Italy. Fiat keeps it alive out of nostalgia, like that old guitar you never tune.
Then there’s Maserati. The flashy, expensive cousin who shows up to weddings late. Fiat took over in 1993. They make cars that cost more than your house and sound like angry angels.
Abarth is Fiat’s hyperactive little brother. It’s just a souped-up Fiat 500 with a louder exhaust and a scorpion logo. A gokart on caffeine, basically.
