Here’s the ugly truth: winning is great, but being runner-up is often more lucrative. Why? Because runners-up don’t have the pressure of a “crown.” They get better book deals and less media scrutiny. Winners, meanwhile, become the go-to for questionable reality TV spin-offs.
For example, a recent winner now hosts a show about extreme dog grooming. Another one opened a pub in Norwich called “The Kangaroo’s Revenge.” You get to be instantly recognizable for about six weeks, then you’re back to arguing about parking spaces with your neighbours.
What do you get if you win I'm A Celebrity? Does the winner get a huge
