Beatrice co-founded a fashion brand called Elm Heath back in 2017, but don’t picture her sketching gowns for celebrities. Instead, she designs practical, cozy stuff you’d actually wear to grab coffee or walk your dog. Think soft sweaters, wool hats, and cashmere scarves that feel like a warm hug from your grandma.
Her whole vibe is “luxury basics”—which is fancy talk for “clothes that don’t make you look like a hot mess but also don’t scream ‘I’m trying too hard.’” It’s like the wardrobe equivalent of eating a really good grilled cheese: simple, satisfying, and you wonder why everyone doesn’t do it.
She’s the anti-influencer fashion icon
Beatrice isn’t posting thirst traps or staged photos on Instagram with hashtags like #OOTD. In fact, she’s almost painfully private—no drama, no paparazzi bait. She’d rather let her clothes do the talking, which is refreshing in a world where everyone’s trying to sell you a life you can’t afford.
Imagine your friend who always wears that one perfect beanie that makes you say, “Where did you get that?” and they just shrug and say, “Oh, I made it.” That’s basically Beatrice. She’s the quiet genius of dressing well without looking like a peacock.
