Butterfinger has changed hands multiple times, but the center recipe remains fiercely guarded. In 2018, Ferrero bought the brand and tweaked the formula slightly, sparking a minor crisis among superfans. Was it crunchier? Sweeter? The internet debated for weeks.
Fun fact: the center is not actually peanut butter in the traditional sense. It contains no chunkiness and very little protein. Instead, it’s a “peanut butter flavor crunch” designed to mimic the taste without the sticky mess.
Another bit of trivia: during World War II, Butterfinger was marketed as a “sustaining energy bar” for troops. The center’s high sugar content provided quick fuel—though today, we mostly use it for emergency study breaks.
Practical Tip: DIY Center Crumbs
Want to recreate that center experience at home? Crush a Butterfinger, freeze it, and sprinkle the crumbs over ice cream or yogurt. The shattered pieces retain that unique snap for hours if stored in an airtight container.
Butterfinger - Nobody Better Lay a Finger... - Candyrageous
You can also blend the center into a milkshake. Just be warned: a single bar adds roughly 12 grams of sugar, so it’s a dessert, not a health drink. But hey, life is short.
