What Is the Point in Decaf Coffee

What Is the Point in Decaf Coffee

What Is the Point in Decaf Coffeeの要点を詳しく解説してご紹介します。

To make decaf, coffee beans are stripped of about 97% of their caffeine. But here’s the wild part—they don't actually want to lose it. Caffeine is a natural insecticide for the coffee plant; decaf beans are basically the nerdy, bespectacled kid who got beat up in the coffee gymnasium. But who cares about the bean’s backstory? The real question is: why bother drinking the ghost of a coffee?

前田 葵
著者

前田 葵

マーケティングと消費者心理のトレンドを分析し、現代のヒット商品の背景を読み解きます。