You stroll into a train station, peckish and desperate for a magazine. Your eyes scan for that familiar WHSmith sign. But it’s gone.
Don’t panic. You haven’t entered a parallel universe. The brand is still there—just wearing a very different outfit.
So, What Is It Called Now?
The big, clunky answer is: it depends on where you are. But the trendy, gossip-worthy truth is that WHSmith is slowly becoming Smith’s in the UK.
Yes, they dropped the “WH.” It sounds like a hipster friend who insists on being called just “Smith.” No last name. No initials. Just pure, minimalist branding.
