For most of Europe, the final kicks off at 9:00 PM Central European Time. That’s 8:00 PM in the UK, and 3:00 PM on the US East Coast. Simple enough, but here’s the fun part: that timing is no accident.
Why 9 PM? Because it’s the golden hour for drama. Think about it—dinner is done, the sun’s down, and the whole continent is basically tucking in together to watch. It’s like a shared bedtime story, except with tackles and VAR drama instead of fairy tales.
