Regent Street’s Angels are the classic, cinematic choice. They’ve been soaring above the street since the 1950s, and their switch-on is a mini-event with live music and a celebrity guest. Pro tip: Arrive by 5:30 PM to grab a decent spot, or you’ll be watching on someone’s phone screen from ten rows back.
Carnaby Street goes rogue every year with a quirky, themed display—think giant flamingos or psychedelic planets. Their switch-on is usually a week later, in mid-November, and it’s less crowded but way more Instagrammable. Don’t miss it if you’re into bold, unexpected designs that break the gold-and-white monotony.