Feeling virtuous? The organic aisle is a goldmine. Brands like Stonewall Kitchen or Tiptree love it here.
Look for lemon curd next to the nut butters or the coconut oil. It’s the health-conscious cousin who shows up with a jar of “low sugar” curd and a smile. Don’t knock it—sometimes it’s even better than the regular stuff.
Also, check the specialty gift section. You know, the one with the cute baskets and fancy mustard. Lemon curd loves to be gifted. It’s a smug little jar that says, “I’m a thoughtful present, buy me.”