Let’s be honest: buying canned water is a virtue signal in a shiny metal package. You aren’t just thirsty; you are making a statement. You are saying, “I care about sea turtles and my endocrine system, and I have two extra dollars to prove it.”
Brands know this. They slap minimalist logos and phrases like “100% PBA-Free” (which is literally impossible, but sounds great) on the can. This psychological distance from plastic—the villain of the modern age—justifies a 300% markup over bottled water.
It’s a weird irony: we laugh at people buying $10 “artisanal air,” but we happily pay a fortune for water that tastes exactly the same as the stuff from the garden hose. The difference is, the garden hose doesn’t have a cool Instagram aesthetic.
Is Evian Water Really From The French Alps at Frederick Rosado blog
