Compared to other big-name CEOs, Cook is actually a steal for Apple. Seriously. Think about it: he runs a $3 trillion company. If he were a professional athlete, he’d be the highest-paid player in history. Instead, he makes less than the CEO of a struggling airline. It’s bonkers, but it’s by design.
He’s also famously frugal. He once said he’d rather give his money away than let his kids inherit it all. And he’s serious. He’s pledged to donate most of his fortune to charity before he dies. That’s a humble flex, isn’t it?
Apple CEO Tim Cook Biography: Newspaper Delivery to Tech Icon
What Does He Actually Spend It On?
Here’s the funny part: Tim Cook doesn’t live like a billionaire. He owns a modest (by billionaire standards) home in Palo Alto. He drives a BMW, not a fleet of Lamborghinis. He vacations in places like Yosemite, not the French Riviera. And he’s obsessed with fitness, so he probably spends more on gym gear than on yachts.
He’s also a big fan of the Apple Watch. I mean, he is the CEO of Apple. But he’s not the guy buying a gold-plated iPhone for $50,000. He’s the guy wearing an Apple Watch and a simple pair of sneakers. It’s almost refreshing, right?